The recurring revenue engine behind African businesses
We give businesses the infrastructure to sell on subscription — launch plans, collect automatically, recover failed charges, and see exactly where revenue stands.
Across Nigeria, businesses already have customers who come back every week. What they rarely have is a payment system built for that rhythm — so repeat business still gets treated like a stranger walking in for the first time.
We started Subby in 2024 after watching operators run the same loop forever: send an invoice, wait, follow up, reconcile, repeat. The laundry, the meal plan, the clinic visit, the estate levy — all recurring by nature, none of it billed that way.
Our job is to give African businesses the same subscription infrastructure global software companies take for granted, without needing an engineering team to run it. When customers pay before service starts, revenue becomes something you can plan around.
A billing month, side by side
Same customers, same plans. Flip the switch and watch the month change.
Charges go out on schedule
Every subscriber is billed automatically — nobody asks anybody.
Failed payments fix themselves
Declined charges retry and the customer gets a WhatsApp nudge.
Books reconcile as money lands
Paid, pending, and failed sort themselves — no spreadsheet.
Revenue is already settled
Payouts are in the account and next month is forecastable.
Predictable cash flow, zero chasing, and churn caught before it happens.
One platform between your service and your cash flow
Set up your plans once. Subby runs the billing cycle from first charge to settlement — pick a feature to see its screen.
Collections
The businesses running on Subby
Built for any business where the relationship, not the transaction, is the product.
Auto Genius
Vehicle care and cover renewals on Subby — higher retention, less chasing, predictable monthly revenue.
Read their storyNest Community
A community selling shared lifestyle and learning plans — Hive + Subby billing turned members into recurring revenue.
Read their storySPDC
SPDC uses Subby to collect service charges consistently, send timely reminders, and track payments across its residential properties in Abuja.
Read their storyFitCircle
Gym memberships, class packs, and trainer plans renew on Subby — fewer silent drop-offs, clearer active members.
Read their storyWellahealth
Thousands of small recurring healthcare premiums automated retries, reminders, and a dashboard built for volume.
Read their storySwank Laundry
With Subby, Swank transformed everyday laundry into simple prepaid subscriptions — making payments easier for customers and revenue more predictable for the business.
Read their storyAxle Logistics
Multi-market 3PL retainers on one billing layer — Axle expands routes without reinventing finance ops.
Read their storyMODE Logistics
MODE replaced manual billing cycles with Subby — fewer disputes, faster collections, clearer margins on recurring lanes.
Read their storyDaily Plate
Daily Plate runs weekly and monthly meal plans on Subby — automated collections, fewer missed renewals, clearer kitchen planning.
Read their storyGreen Mile Meals
Office lunch subscriptions and family weekly plans — one recurring stack for kitchens, drivers, and finance.
Read their storyLunch Park
Campus Vibe to Boss Mode — Lunch Park runs tiered meal subscriptions on Subby with duration discounts and a clear per-meal food budget.
Read their storyTheir side of Subby is an app they'll actually open
Every subscription in one place, a heads-up before money leaves, and an end to the "who's paying for the family plan this month?" conversation. Your customers manage their own plans — which means fewer support calls for you.
- All subscriptions in one place
- A heads-up before money leaves
- Split shared plans with family
- Airtime, data, and bills in-app
Turn repeat customers into recurring revenue
Tell us how your business bills today and we'll show you what it looks like running on Subby.