Case study · Automotive
Auto Genius manages service plans and insurance renewals for fleets and private owners. Subby keeps every vehicle on a paid recurring cycle.
Increase in retention
Vehicles under plan
Customer lifetime value
Location
Abuja, Nigeria
Industry
Auto services
Scale
Fleet + private vehicle plans
Problem
Service reminders and insurance renewals relied on calls and broadcasts. Customers forgot; payments lagged.
Lifetime value stayed flat because relationships reset every time a renewal was missed.
Fleet clients needed structured plans, not ad-hoc invoices scattered across months.
Solution
Auto Genius launched service and insurance-adjacent plans that renew automatically on Subby.
Reminders fire before due dates. Retries recover failed payments. The dashboard shows every vehicle’s plan status.
Fleet managers and private owners get continuity; Auto Genius gets predictable MRR.
Subby features used
How it works
Service or cover renews on a clear Subby schedule.
Fewer surprise lapses at renewal time.
Temporary payment issues do not instantly cancel cover or service.
Ops knows which vehicles are active, overdue, or paused.
Results
Retention rose about 45% as renewals became automatic. Customer lifetime value roughly doubled for plan customers.
The team stopped living in renewal follow-up mode and started growing vehicles under management.
Auto Genius now sells continuity — and Subby bills for it.
Increase in retention
Vehicles under plan
Customer lifetime value
“Subscriptions changed our model overnight. Subby made the boring part — getting paid on time — invisible.”
Founder
Auto Genius
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