Case study · Automotive
Auto Genius manages service plans and insurance renewals for fleets and private owners. Subby keeps every vehicle on a paid recurring cycle.
Increase in retention
Vehicles under plan
Customer lifetime value
Location
Abuja, Nigeria
Industry
Auto services & insurance
Scale
Fleet + private vehicle plans
The recurring payment problem
Before Subby, Auto Genius ran into the same problems as every business that collects payments on a schedule:
Their workflow
Vehicles, service plans, and insurance renewals
The infrastructure is shared. The workflow is not.
Problem
Service reminders and insurance renewals relied on phone calls and broadcasts. Customers forgot, payments failed, and the team spent hours chasing renewals.
Lifetime value stayed flat because relationships reset every time a renewal was missed.
Fleet clients needed structured plans, not ad-hoc invoices and payment links scattered across months.
Solution
Auto Genius’s workflow is built around vehicles, service plans, and insurance renewals. Each vehicle sits on a plan that renews automatically on Subby.
Reminders go out before due dates. Retries recover failed payments. The dashboard shows every vehicle’s plan status and any outstanding balance.
Fleet managers and private owners get continuity; Auto Genius gets predictable recurring revenue.
Subby features used
How it works
Service or cover renews on a clear Subby schedule.
Fewer surprise lapses at renewal time.
Temporary payment issues do not instantly cancel cover or service.
Ops knows which vehicles are active, overdue, or paused.
Results
Retention rose about 45% as renewals became automatic. Customer lifetime value roughly doubled for plan customers.
The team stopped living in renewal follow-up mode and started growing vehicles under management.
Auto Genius spends less time chasing payments and more time servicing the vehicles its customers pay to keep on the road.
Increase in retention
Vehicles under plan
Customer lifetime value
“Subscriptions changed our model overnight. Subby made the boring part, getting paid on time, invisible.”
Founder
Auto Genius
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