Hey Kara
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Case study · Meal Plans

How Hey Kara runs meal plans, laundry, and cleaning on one Subby account

Hey Kara is a meal plan business in Uyo that also offers laundry and home cleaning. Each service bills differently, but with Subby they all run on the same recurring payment infrastructure, so the team spends less time chasing payments and more time cooking, washing, and cleaning.

3

Services on one Subby account

5

Reminder channels

1

Dashboard for every subscriber

Location

Uyo, Nigeria

Industry

Food & home services

Scale

Meal, laundry & cleaning subscribers

The recurring payment problem

Different businesses. Same recurring payment problem.

Before Subby, Hey Kara ran into the same problems as every business that collects payments on a schedule:

  • Customers forget to pay
  • Teams spend hours chasing renewals
  • Disputes get buried in WhatsApp conversations
  • Collections live across spreadsheets, bank alerts, phone calls, and payment links
  • Finance can’t tell what was collected, what failed, what is outstanding, and what has actually settled

Their workflow

Meal plans and delivery schedules, laundry pickups, and cleaning visits

The infrastructure is shared. The workflow is not.

Problem

Three services. Three ways of chasing money.

Hey Kara started with meal plans and grew into laundry and home cleaning. Customers loved having one provider for food and home care, but every service came with its own way of getting paid.

Meal plan customers forgot to renew before the next week’s cooking. Laundry was paid by transfer and payment link after each pickup. Cleaning visits were booked, confirmed, and chased over WhatsApp, where disputes about missed visits got buried in long chats.

At the end of each month, the team had to stitch together bank alerts, spreadsheets, and chat screenshots to work out what was collected, what failed, what was outstanding, and what had actually settled across three businesses at once.

Solution

One infrastructure. A workflow for each service.

Hey Kara moved all three services onto Subby. The infrastructure is shared; the workflow is not.

Meal plans run on plans, delivery schedules, and upcoming collections, so the kitchen knows who has paid for next week before it shops. Laundry runs on monthly allowances and pickup schedules. Cleaning runs on recurring visit plans: weekly, fortnightly, or monthly.

Customers get reminders by SMS, email, in-app notifications, Telegram, and WhatsApp before each payment is due. Failed payments are retried automatically, and outstanding balances are tracked per customer, even when someone subscribes to more than one service.

Disputes about a missed delivery or a skipped cleaning visit are logged on Subby instead of in WhatsApp, and finance sees settlements and payouts for all three services from one dashboard.

Subby features used

  • Recurring payment plans
  • Business-type workflows
  • SMS, email, in-app, Telegram & WhatsApp reminders
  • Failed payment retries
  • Outstanding collections
  • Disputes tracking
  • Settlements & payouts

How it works

From signup to settlement on Subby

  1. 1

    Each service gets its own plan

    Meal plans, laundry allowances, and cleaning visits are set up on Subby in minutes, each with the billing cycle that fits it.

  2. 2

    Customers subscribe to one or more

    A customer can take a weekly meal plan, a monthly laundry plan, and a fortnightly cleaning visit, all tied to one customer record.

  3. 3

    Reminders go out on every channel

    SMS, email, in-app, Telegram, and WhatsApp reminders reach customers before each meal week, laundry cycle, or cleaning visit is due.

  4. 4

    Failed payments are retried

    Subby retries failed payments and flags outstanding balances, so the team only follows up when it really matters.

  5. 5

    Disputes stay out of WhatsApp

    Missed deliveries or skipped visits are logged and resolved on Subby, with a clear record for both sides.

  6. 6

    Finance sees all three businesses

    Settlements and payouts for meal plans, laundry, and cleaning are visible in one place, so there is no more stitching reports together.

Results

Different services. Different workflows. One platform.

Hey Kara no longer runs three separate payment processes. Every service bills on its own schedule, but collections, reminders, retries, and settlements all happen in one place.

The kitchen plans from paid meal subscriptions, laundry pickups match active plans, and cleaners only head out to customers who are paid up.

With less time spent chasing payments, the team can focus on delivering the food and home services their customers are paying for, and add new services without adding new payment headaches.

3

Services on one Subby account

5

Reminder channels

1

Dashboard for every subscriber

“We run three very different services, and each one used to have its own payment mess. With Subby, they all run on one platform, but each still works the way that service needs to.”

Hey Kara Team

Hey Kara Team

Hey Kara

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