Subby subscription pricing

Subscription pricing.
A plan to match.

Subby pricing starts at ₦5,000 per month for subscription management, recurring payment collection, payment reminders, and API access. Compare plans for businesses in Nigeria and Ghana.

01

Starter

Start collecting. Keep customers in the loop.

Monthly collections

Under ₦500K

Pilots and testing

₦5,000

per month

  • ₦50 per extra nudge
  • 5,000 API calls / monthAPI write calls
  • ₦0.1 / 1,000 extra API calls

For businesses launching subscription plans and building their first recurring customer base.

Speak to sales
Best offer

Growth

More follow-ups. More room to grow.

Monthly collections

₦500K–₦10M

Growing collections

₦50,000

per month

  • ₦35 per extra nudge
  • 50,000 API calls / monthAPI write calls
  • ₦0.1 / 1,000 extra API calls

For growing teams that need more payment follow-ups and a lower cost per extra nudge.

Speak to sales
03

Scale

Keep high-volume collections moving.

Monthly collections

₦10M+

High-volume collections

₦200,000

per month

  • ₦25 per extra nudge
  • 500,000 API calls / monthAPI write calls
  • ₦0.1 / 1,000 extra API calls

For platforms managing recurring payments at scale, with 500 nudges included and extras at ₦25 each.

Speak to sales
04

Enterprise

Billing infrastructure,
shaped around you.

For platforms where collections are business-critical. Get a custom monthly plan, integration support, and service terms designed around your operation.

  • Unlimited API calls
  • Dedicated support
  • Custom SLA

A little follow-up goes a long way.

Unlimited nudges include a 5,000/month soft cap. Monthly nudge overage is capped at ₦100,000 above your agreed base fee.

Speak to sales

Collection volume

Custom plan

₦50M+

Collected each month

When your payment operation reaches this scale, the plan should fit the platform—not the other way around.

Subby for developers

Your product.
Our Subscription OS.

Bring Subby into your stack. Every plan includes API write calls, with unlimited read-only requests and clear usage-based pricing.

Write when you need to.
POST, PATCH, and DELETE count toward your monthly allowance.
Read without limits.
GET requests are unlimited and do not count.
₦0.10 / 1,000 extra write calls
Starter, Growth, and Scale. Enterprise API calls are unlimited.
Explore the docs
JSON

growth-plan.json

{  "tier": "growth",  "currency": "NGN",  "monthly_base": 50000,  "nudges": {    "included": 300,    "extra_nudge": 35  },  "api_calls": {    "included": 50000,    "extra_1000_calls": 0.1  }}

Illustrative pricing data. See the documentation for API endpoints and request schemas.

The Subby agent programme

Good connections.
Great potential.

Refer a business to Subby. When they pay for their first tier, you earn 5% commission on that first tier payment.

Become a sales agent

Commission is paid after the referred business completes its first tier payment.

Your introductions matter

One paid first tier. Your 5% earned.

  1. 01Meet the teamDiscuss the programme and terms.
  2. 02Make an introductionConnect a business with Subby.
  3. 03Earn commissionPaid when their first tier payment clears.

Prices are shown in NGN. Ghana cedi amounts use the indicative parallel-market reference GH₵1 = ₦100, checked 17 September 2026. Final billing currency and exchange rate are confirmed with sales.

A little more clarity

Good questions.
Clear answers.

Everything you need to start a conversation about subscription billing with Subby.

How much does Subby cost per month?

Subby pricing starts at ₦5,000 per month. Starter costs ₦5,000/month, Growth costs ₦50,000/month, and Scale costs ₦200,000/month. Each plan includes payment nudges and API write calls. Enterprise pricing is custom—speak to sales for a tailored plan.

Can I pay for Subby monthly or yearly?

Yes. You can compare monthly and yearly Subby pricing on this page. Yearly pricing is the equivalent of 12 monthly payments. Speak to sales to confirm billing terms and your payment currency.

What is a nudge?

A nudge is an additional payment follow-up to a customer. It comes after the general reminder, unsuccessful collection and retries, and an overdue notice. Nudges help you follow up on payments that still need attention.

What happens when I use my included nudges?

Starter includes 50 nudges per month, then ₦50 per extra nudge. Growth includes 300, then ₦35 per extra nudge. Scale includes 500, then ₦25 per extra nudge. Your plan and nudge subtotal is your plan fee plus extra nudge charges. API overage is billed separately.

What would 1,500 nudges cost on Scale?

Scale costs ₦200,000/month and includes 500 nudges. At 1,500 nudges, the additional 1,000 cost ₦25 each: ₦25,000 in overage and ₦225,000 total for the plan and nudges that month.

How does Enterprise nudge pricing work?

Enterprise uses a custom monthly base fee and includes unlimited nudges with a soft cap of 5,000 nudges per month. Monthly nudge overage charges are capped at ₦100,000, so your plan and nudge bill will not exceed your agreed base fee plus ₦100,000. Speak to sales to agree on pricing and usage terms.

Does Enterprise include API access and an SLA?

Enterprise includes an SLA and dedicated support, with unlimited API calls. Speak to the Subby team about your integration and service requirements.

Which API calls count toward my allowance?

Only write operations — POST, PATCH, and DELETE requests — count toward your monthly API allowance. Read-only GET requests are unlimited and do not count. Starter includes 5,000 write calls, Growth includes 50,000, Scale includes 500,000, and Enterprise includes unlimited calls per month.

How much will extra API calls cost?

For Starter, Growth, and Scale, API usage above the included monthly allowance costs ₦0.10 per 1,000 write calls. This is separate from nudge overage. Enterprise includes unlimited API calls.

Can I book a demo before choosing a plan?

Yes. Book a demo through Calendly to explore subscription billing, recurring collections, and payment nudges with the Subby team.

Let’s talk subscriptions

Make room for
recurring revenue.

See how Subby brings your plans, collections, and customers together. Find the right fit for your business in a demo with our team.

Book a demo

Explore recurring payments or see how businesses use Subby in our customer stories.