How Subby Powers Swank Laundry’s Subscription and Recurring Payment Experience

With Subby, Swank packaged its laundry service into prepaid monthly plans built around how customers actually use laundry — by volume and frequency.

Students can subscribe to smaller 5 kg or 10 kg plans, families can choose 20 kg or 35 kg allowances, while businesses can subscribe for 50 kg or 100 kg of laundry every month.

Subby powers the recurring billing behind every plan. Customers choose Standard or Express service, subscribe once, and payments are handled automatically for each billing cycle.

If a customer goes above their monthly allowance, Swank can charge a clear additional-kilogram rate. Specialty items such as suits, agbada, duvets, curtains, wedding gowns, footwear, and beaded garments remain separately priced.

The result is a simpler experience on both sides: customers know what they are paying for, while Swank has better visibility into upcoming revenue and laundry volume before the clothes even reach the machines.

With Subby handling recurring payments, Swank could spend less time treating every laundry order like a new transaction and more time serving customers.

Customers gained a simpler way to pay for something they already needed regularly: choose a plan, subscribe, send in laundry, and let the subscription take care of the rest.

For Swank, prepaid subscriptions meant revenue could come in before service started, reducing payment follow-ups and making weekly cash flow easier to predict.

Sixty percent of participating customers moved onto prepaid plans, while weekly cash flow improved by roughly 3× — giving Swank a stronger foundation for expanding pickup routes and serving more recurring customers.