Case study · Laundry
Swank Laundry offers pickup-and-delivery laundry services in Uyo. With Subby powering its subscription experience, customers can choose a plan, pay automatically, manage their laundry allowance, and keep their clothes moving without starting a new transaction every time.
Customer adoption rate
Customers on prepaid plans
Faster weekly cash flow
Location
Uyo, Nigeria
Industry
Lifestyle services
Scale
1,400+ customers
The recurring payment problem
Before Subby, Swank Laundry ran into the same problems as every business that collects payments on a schedule:
Their workflow
Laundry plans, kilogram allowances, and pickup schedules
The infrastructure is shared. The workflow is not.
Problem
For Swank Laundry, repeat customers were already coming back regularly, but the payment experience was still built around one-off transactions. Every pickup meant weighing clothes, calculating prices, sending another payment link, and waiting for a transfer.
Customers forgot to pay before pickups, and the team spent hours following up. Payments lived across bank alerts, WhatsApp chats, and spreadsheets, so it was hard to predict what revenue would come in each week.
The bigger Swank grew, the more admin came with it. What the business needed was a way to turn regular laundry habits into simple recurring customer relationships.
Solution
Subby’s infrastructure is shared, but Swank’s workflow is its own. Swank packaged its laundry service into prepaid monthly plans built around how customers actually use laundry: by volume and frequency.
Students can subscribe to smaller 5 kg or 10 kg plans, families can choose 20 kg or 35 kg allowances, while businesses can subscribe for 50 kg or 100 kg of laundry every month.
Subby powers the recurring billing behind every plan. Customers choose Standard or Express service, subscribe once, and payments are handled automatically for each billing cycle, with reminders before renewal and retries when a payment fails.
If a customer goes above their monthly allowance, Swank can charge a clear additional-kilogram rate. Specialty items such as suits, agbada, duvets, curtains, wedding gowns, footwear, and beaded garments remain separately priced.
Subby features used
Subscription plans
Student
5 kg/month
Standard
₦15,000
Express
₦21,000
Pickups
Up to 2/month
Extra kg
₦3,300/kg
Student
10 kg/month
Standard
₦27,000
Express
₦38,000
Pickups
Up to 4/month
Extra kg
₦3,000/kg
Family
20 kg/month
Standard
₦50,000
Express
₦70,000
Pickups
Up to 4/month
Extra kg
₦2,800/kg
Family
35 kg/month
Standard
₦80,000
Express
₦112,000
Pickups
Up to 6/month
Extra kg
₦2,500/kg
Enterprise
50 kg/month
Standard
₦110,000
Express
₦150,000
Pickups
Weekly
Extra kg
₦2,400/kg
Enterprise
100 kg/month
Standard
₦200,000
Express
₦275,000
Pickups
Custom schedule
Extra kg
₦2,200/kg
How it works
Swank packages laundry into simple Student, Family and Enterprise subscriptions with clear monthly kilogram allowances.
Customers choose a plan and subscribe once. Subby handles recurring billing so Swank does not have to manually collect payment for every pickup.
Each subscriber gets a monthly laundry allowance based on their selected plan, with scheduled pickup options built around their needs.
If a customer exceeds their allowance, the additional kilograms are charged at the extra-weight rate attached to their plan.
When a renewal fails, Subby retries collection and sends WhatsApp or SMS reminders, reducing the need for manual payment follow-ups.
Active, overdue, paused, and cancelled subscribers, along with any outstanding balances, are visible from one dashboard.
Results
With Subby handling recurring payments, Swank spends less time chasing payments and more time delivering the laundry service its customers are paying for.
Customers gained a simpler way to pay for something they already needed regularly: choose a plan, subscribe, send in laundry, and let the subscription take care of the rest.
Sixty percent of participating customers moved onto prepaid plans, while weekly cash flow improved by roughly 3×, giving Swank a stronger foundation for expanding pickup routes and serving more recurring customers.
Customer adoption rate
Customers on prepaid plans
Faster weekly cash flow
“Subby made it easy for us to turn regular laundry customers into subscribers. Instead of chasing payments every week, the subscription takes care of it and we can focus on the laundry.”
Ola Jayesimi
Founder, Swank Laundry
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