How CeedMart runs “pay small small” instalment plans across three cities with Subby

An e-commerce business may need recurring subscriptions or structured instalment plans. For CeedMart, it is instalments, so that is the workflow Subby runs.

When a customer picks a laptop, gadget, solar generator, or security camera on a payment plan, the plan is created with a clear schedule, amount per instalment, and total balance.

Subby collects each instalment automatically and sends reminders before every due date. When a payment fails, Subby retries it and flags the account, so branch teams only step in when it is really needed.

Every branch works from the same dashboard. Head office sees active plans, overdue accounts, outstanding balances, and settlements across Lagos, Uyo, and Port Harcourt without stitching together branch reports.

With collections and reminders running on Subby, “pay small small” stopped being an admin burden and became a reliable way to sell more laptops, gadgets, solar generators, and security cameras.

Branch staff spend less time chasing payments and more time serving people in-store.

Head office finally has one view of every instalment plan across all three cities, which makes it easier to expand into new products and new locations.