Name: Subby App
Brand: Subby
SKU: SUBBY-APP-001
Availability: InStock

Problem

Members did not quit — their payments did

Many “churned” members had simply failed a transfer or forgotten to renew. Front desk only found out when someone could not check in.

Staff recovered some payments manually, but most silent failures never got a second chance.

Class attendance and membership revenue drifted apart, making staffing and inventory guesses unreliable.

Solution

Memberships that retry and remind

Monthly memberships and class packs moved onto Subby. Failed renewals trigger retries and WhatsApp/SMS nudges automatically.

Front desk sees active, overdue, and paused members instantly — access decisions match payment reality.

Earnings overview helps studio leads spot retention dips early instead of at quarter-end.

Subby features used

How it works

1
Member subscribes
Membership or class pack renews on a Subby schedule.
2
Failed payments get a second life
Smart retries and reminders recover members who would have vanished quietly.
3
Check-in matches status
Staff know who is current before the awkward conversation.
4
Retention becomes measurable
Active vs overdue trends show up in the dashboard every week.

Results

Involuntary churn fell about 28%. Failed payment recovery improved dramatically versus manual follow-up.

Members stay in the habit of training because billing friction no longer ejects them unnoticed.

FitCircle runs memberships like a modern subscription product — not a monthly cash scramble.

28%

Reduction in involuntary churn

3.1k

Active members

Failed payment recovery

“Most people we “lost” still wanted to train. Subby gave their payments a chance to catch up.”
Kemi Solanke
Studio Director, FitCircle