Case study · Fitness
FitCircle runs studios where membership churn used to hide in failed transfers. Subby made renewals and recovery part of the product.
Reduction in involuntary churn
Active members
Failed payment recovery
Location
Lagos, Nigeria
Industry
Health & fitness
Scale
3,100+ members
The recurring payment problem
Before Subby, FitCircle ran into the same problems as every business that collects payments on a schedule:
Their workflow
Memberships, renewals, and payment risk
The infrastructure is shared. The workflow is not.
Problem
Many “churned” members had simply failed a transfer or forgotten to renew. Front desk only found out when someone could not check in.
Staff spent hours chasing renewals manually, but most silent failures never got a second chance.
Class attendance and membership revenue drifted apart, making staffing and inventory guesses unreliable.
Solution
A gym needs memberships, renewals, and payment risk. Monthly memberships and class packs moved onto Subby, with each member’s renewal date and payment risk visible.
Failed renewals trigger retries and WhatsApp, SMS, and in-app nudges automatically.
Front desk sees active, overdue, and paused members instantly, so access decisions match payment reality.
Subby features used
How it works
Membership or class pack renews on a Subby schedule.
Smart retries and reminders recover members who would have vanished quietly.
Staff know who is current before the awkward conversation.
Members with failing or overdue payments show up in the dashboard every week.
Results
Involuntary churn fell about 28%. Failed payment recovery improved dramatically versus manual follow-up.
Members stay in the habit of training because billing friction no longer ejects them unnoticed.
FitCircle spends less time chasing renewals and more time coaching the members who pay for it.
Reduction in involuntary churn
Active members
Failed payment recovery
“Most people we “lost” still wanted to train. Subby gave their payments a chance to catch up.”
Kemi Solanke
Studio Director, FitCircle
Swank Laundry
Laundry
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Hey Kara
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Three services, three different workflows, one recurring payment infrastructure. Hey Kara bills meal plans, laundry, and cleaning from a single platform in Uyo.
CeedMart
E-commerce
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