Case study · Meal Plans
Green Mile Meals serves corporate desks and family weekly plans. Subby keeps every seat and household on a paid cycle the kitchen can trust.
Corporate seats billed monthly
Collection success rate
Less admin time on invoicing
Location
Lagos, Nigeria
Industry
Food service
Scale
Corporate + family subscribers
Problem
Green Mile had two motions: monthly corporate seat billing and weekly family meal packs. Neither was automated.
Finance juggled PO-style corporate invoices while also chasing household renewals. Kitchen numbers drifted from who had actually paid.
A single missed corporate renewal could leave dozens of seats in limbo while food still went out.
Solution
Corporate seat packs and family weekly plans were set up as distinct Subby subscriptions with the right billing cadence.
Reminders and retries protect both segments. The customer dashboard shows active corporate accounts and household plans side by side.
Settlements give finance a clean view of incoming recurring revenue without merging three spreadsheets.
Subby features used
How it works
Seat packs and household plans renew on their own schedules inside Subby.
Corporate and consumer plans are tracked separately but operated in one product.
Only active, paid subscriptions drive daily production counts.
Upcoming and completed payments are visible without manual reconciliation theatre.
Results
Collection success hit 96%. Admin time spent on invoicing was cut roughly in half.
Corporate renewals stopped being a fire drill, and family plans stopped leaking quietly each week.
Green Mile can open new office accounts knowing billing will scale with them.
Corporate seats billed monthly
Collection success rate
Less admin time on invoicing
“Corporate and consumer meal plans used to feel like two companies. Subby made them one operation.”
Funke Adeyemi
CEO, Green Mile Meals
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