Green Mile Meals
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Green Mile Meals logo

Case study · Meal Plans

How Green Mile Meals runs corporate meal plans on Subby

Green Mile Meals serves corporate desks and family weekly plans. Subby keeps every seat and household on a paid cycle the kitchen can trust.

1.8k

Corporate seats billed monthly

96%

Collection success rate

50%

Less admin time on invoicing

Location

Lagos, Nigeria

Industry

Food service

Scale

Corporate + family subscribers

The recurring payment problem

Different businesses. Same recurring payment problem.

Before Subby, Green Mile Meals ran into the same problems as every business that collects payments on a schedule:

  • Customers forget to pay
  • Teams spend hours chasing renewals
  • Collections live across spreadsheets, bank alerts, phone calls, and payment links
  • Finance can’t tell what was collected, what failed, what is outstanding, and what has actually settled

Their workflow

Meal plans, delivery schedules, and upcoming collections

The infrastructure is shared. The workflow is not.

Problem

Corporate invoices and family plans fought for attention

Green Mile had two motions: monthly corporate seat billing and weekly family meal packs. Neither was automated.

Finance juggled corporate invoices while also chasing household renewals that families simply forgot. Payments were spread across spreadsheets and bank alerts, and kitchen numbers drifted from who had actually paid.

A single missed corporate renewal could leave dozens of seats in limbo while food still went out.

Solution

Separate plans, one Subby collections layer

A meal business needs plans, schedules, and upcoming collections. Corporate seat packs and family weekly plans were set up as distinct Subby plans with the right billing cadence.

Reminders and retries protect both segments. The dashboard shows active corporate accounts and household plans side by side, along with upcoming collections.

Settlements give finance a clean view of incoming recurring revenue without merging three spreadsheets.

Subby features used

  • Recurring payment plans
  • Business-type workflows
  • SMS, email, in-app, Telegram & WhatsApp reminders
  • Failed payment retries
  • Settlements & payouts

How it works

From signup to settlement on Subby

  1. 1

    Company or family subscribes

    Seat packs and household plans renew on their own schedules inside Subby.

  2. 2

    Collections stay segment-aware

    Corporate and consumer plans are tracked separately but operated in one product.

  3. 3

    Kitchen packs from paid seats

    Only active, paid subscriptions drive daily production counts.

  4. 4

    Finance watches settlements

    Upcoming and settled payments are visible without manual reconciliation.

Results

One stack for two meal businesses

Collection success hit 96%. Admin time spent on invoicing was cut roughly in half.

Corporate renewals stopped being a fire drill, and family plans stopped leaking quietly each week.

Green Mile spends less time chasing payments and more time cooking for the offices and families who pay for it.

1.8k

Corporate seats billed monthly

96%

Collection success rate

50%

Less admin time on invoicing

“Corporate and consumer meal plans used to feel like two companies. Subby made them one operation.”

Funke Adeyemi

Funke Adeyemi

CEO, Green Mile Meals

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