Case study · Healthcare
Wellahealth offers affordable recurring healthcare plans. Subby absorbs the operational pain of high-volume, low-ticket collections.
Active plan subscribers
Lower churn via retries
Collection success rate
Location
Lagos, Nigeria
Industry
Health subscriptions
Scale
20k+ micro-plan subscribers
Problem
Thousands of small recurring premiums meant constant failed charges and manual follow-ups.
Cash flow was unpredictable. The team spent more time chasing payments than expanding coverage.
Traditional billing tools were built for large invoices — not micro-subscription volume.
Solution
Wellahealth runs plans on Subby with automated schedules, retries, and WhatsApp/SMS recovery.
Every subscriber status — active, pending, failed, cancelled — is visible without exporting CSVs.
Finance watches collection success in near real time instead of discovering holes at month-end.
Subby features used
How it works
Small premiums renew on a fixed Subby cadence.
Temporary failures no longer equal immediate churn.
Multi-channel nudges recover at-risk premiums at scale.
Coverage decisions and reporting use live collection data.
Results
Collection success stays near 99%. Retries alone cut churn driven by failed payments by about 15%.
Wellahealth expands plans across markets without growing a payments ops army.
Micro-healthcare finally has billing infrastructure that matches the product design.
Active plan subscribers
Lower churn via retries
Collection success rate
“Subby let us run healthcare subscriptions at scale without building a payments ops team. Retries paid for themselves in a quarter.”
Operations Lead
Wellahealth
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