Case study · Meal Plans
Lunch Park packages breakfast, lunch, and dinner into prepaid meal-plan tiers. Each plan has a per-meal budget (the worth of a single plate), daily menu options, and longer commitments that unlock bigger discounts, all billed as recurring subscriptions on Subby.
Meal plan tiers
Max duration discount
Meals priced daily
Location
Nigeria
Industry
Food & lifestyle
Scale
Students, professionals & food lovers
The recurring payment problem
Before Subby, Lunch Park ran into the same problems as every business that collects payments on a schedule:
Their workflow
Meal plans, schedules, and upcoming collections
The infrastructure is shared. The workflow is not.
Problem
Lunch Park already knew how students and busy professionals eat: they want a clear plate budget, a few daily options, and the freedom to subscribe for a day, a week, or a full month.
What they did not want was recalculating every order by hand. Base meal prices, meal-slot choices, and duration discounts lived in chats and spreadsheets, and customers forgot to renew before the next cycle started.
As more people asked for prepaid plans, the team was spending hours chasing renewals instead of planning menus.
Solution
A meal business needs plans, schedules, and upcoming collections. Lunch Park launched four subscription tiers on Subby: Campus Vibe, Starter Pack, Growth Plan, and Boss Mode. Each tier sets a per-meal budget (the worth of a single plate the subscriber can expect) plus how many daily options they get.
Daily base pricing is set per meal slot. Campus Vibe starts at ₦2,000 breakfast / ₦3,000 lunch / ₦2,500 dinner; Starter Pack at ₦3,200 / ₦4,000 / ₦3,500; Growth Plan at ₦5,000 / ₦6,000 / ₦5,500; and Boss Mode opens at ₦10,000 for breakfast with a per-meal plate budget up to ₦15,000.
Commitment length unlocks savings on those base prices: 1 day has no discount, 5 days is 12% off, 7 days 15%, 20 days 18%, and 28 days 20%. Subscribers see the math up front; Subby collects and renews on the chosen cycle.
Kitchen and ops see upcoming collections on Subby instead of chasing transfers. Failed payments retry automatically, and reminders keep longer plans from quietly dropping off mid-cycle.
Subby features used
Meal plans
Per-meal budget is the worth of a single plate on that plan. Daily prices below are base rates before duration discounts.
Duration discounts
1 day
0% off
5 days
12% off
7 days
15% off
20 days
18% off
28 days
20% off
1 curated meal
Breakfast
₦2,000
Lunch
₦3,000
Dinner
₦2,500
1 curated meal
Breakfast
₦3,200
Lunch
₦4,000
Dinner
₦3,500
3 premium meals
Breakfast
₦5,000
Lunch
₦6,000
Dinner
₦5,500
5 gourmet meals
Breakfast
₦10,000
Lunch
Up to ₦15,000
Dinner
Up to ₦15,000
How it works
Campus Vibe, Starter Pack, Growth Plan, or Boss Mode, each with a clear per-meal plate budget and daily menu options.
Breakfast, lunch, and/or dinner are priced from the tier’s daily base rates. Longer plans (5, 7, 20, or 28 days) apply the matching discount automatically.
Payment, renewals, retries, and multi-channel reminders are handled on Subby so Lunch Park is not chasing every cycle by hand.
Active vs paused plans drive prep volume. Ops see who is paid up before packing the next day’s plates.
Results
Subscribers finally understand what they are buying: a plate budget, a set of daily options, and a duration discount that rewards longer commitment.
Lunch Park stopped quoting plans from memory. Base prices and percentage discounts are productized on Subby, so campus and premium tiers sell the same way every time.
Collections and renewals run in the background, so the team spends less time chasing payments and more time on menus and delivery.
Meal plan tiers
Max duration discount
Meals priced daily
“Once the plan tiers and discounts lived on Subby, selling a five-day or twenty-eight-day meal plan stopped being a spreadsheet exercise. Subscribers see the plate budget; we see paid cycles.”
Lunch Park Team
Lunch Park
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