Subby pricing
Starter plan
₦5,000
per month
- 50 nudges included
- 5,000 API write calls
- ₦50 per extra nudge
Subby is the recurring payments operating system for people and businesses. Manage subscriptions, automate collections, and grow recurring revenue from one platform.
Subby is the recurring payments operating system for people and businesses. Manage subscriptions, automate collections, and grow recurring revenue from one platform.

Subby helps you pay everyday bills, track subscriptions, and stay ahead of renewals while giving businesses a powerful provider dashboard to collect payments, manage customers, and grow predictable revenue.
Businesses running on Subby include Swank Laundry, Hey Kara, CeedMart, Lunch Park and Wellahealth.










Manage all your subscriptions, bills, and payments in one unified dashboard — never miss a renewal again.
See all your active subscriptions in one place — no more forgotten renewals.
Buy airtime, data, electricity, and cable without jumping between apps.
Get notified before payments are due so you're never caught off guard.
Create families and bundles to split costs and manage shared payments.
Everything — bills, subscriptions, payments — in one place.

Subby's Provider Dashboard gives businesses full visibility and control over their recurring income — in real time.
See upcoming payouts, pending settlements, and completed payments — all in one place.
Track every payment automatically. Know who has paid, who is pending, and which payments failed.
Monitor and resolve payment issues from one central dashboard before revenue is lost.
Send automated WhatsApp, SMS, and email reminders to reduce late and missed payments.
See active, paused, cancelled, and overdue customers in one place.
Track monthly performance, growth trends, and revenue snapshots instantly.

No setup fees • Cancel anytime
Subby is available
for Android and iOS
Access Subby from your smartphone or tablet. Our app is available on iOS and Android, offering seamless subscription and bill management on the go.

How it works
Set it up once. Subby runs recurring billing, renewals, and subscriber management so you can sell subscriptions and grow predictable revenue without the ops headache.
Sign up, verify your business, and unlock Subby’s provider dashboard — ready to publish plans in under five minutes.
Set pricing, billing cycles, and plan benefits. Launch membership, service, or product subscriptions customers can join instantly.
Subby collects payments on schedule, handles renewals, and keeps cash flow predictable — no chasing invoices.
Pause, upgrade, or cancel plans with one tap. Full control over every subscriber from a single dashboard.
Simple pricing
Get recurring payments, customer nudges, and API usage in one monthly plan. Start small, then move up as your collections grow.
From due to collected
Subby organises recurring collections and gives your team a clear view of paid, pending, and failed payments.
Subby workflow
Recurring revenue in motion
Payment due
Customer billing cycleSubby
Runs your workflowCollection updated
paid · pending · failedSubby pricing
Starter plan
₦5,000
per month
First-payment offer
Get 5% off
Select your tier, then apply the offer code to your first payment on Subby.
1<3SUBBYThe Subby agent programme
Refer a business to Subby. When they pay for their first tier, you earn 5% commission on that first tier payment.
Become a sales agentCommission is paid after the referred business completes its first tier payment.
One paid first tier. Your 5% earned.
Trusted by 2,000+ users, from businesses collecting recurring revenue to people managing their bills.
Businesses on Subby
“Subby made it easy for us to turn regular laundry customers into subscribers. Instead of chasing payments every week, the subscription takes care of it and we can focus on the laundry.”

“We run three very different services, and each one used to have its own payment mess. With Subby, they all run on one platform, but each still works the way that service needs to.”

“Pay small small is how many of our customers can afford the things they need. Subby makes sure every instalment is tracked and collected, across every branch.”

“Once the plan tiers and discounts lived on Subby, selling a five-day or twenty-eight-day meal plan stopped being a spreadsheet exercise. Subscribers see the plate budget; we see paid cycles.”

“Subby let us run healthcare subscriptions at scale without building a payments ops team. Retries paid for themselves in a quarter.”

“Subscriptions changed our model overnight. Subby made the boring part, getting paid on time, invisible.”

Subscribers on Subby
“Subby has made it so easy to track and manage all my subscriptions. No more surprise charges!”
“Using Subby, I easily signed up for meal plans and even discovered health plans I never knew existed.”
“Paying all my bills is stress-free now. Everything is in one place, reminders are automatic, and I never miss a due date.”
“The cleanest app I have used. I was set up in less than 5 minutes.”
Blog
Practical playbooks for Nigerian businesses collecting on a schedule — plus stories from the Subby community.
Read morePress & recognition
Subby is gaining recognition across trusted platforms, tech media, and digital outlets shaping Africa’s subscription economy.
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FAQs
Find answers to common questions about Subby