Trusted by 2,000+ users

The Recurring Payments OS
for People & Businesses

Subby is the recurring payments operating system for people and businesses. Manage subscriptions, automate collections, and grow recurring revenue from one platform.

No commitment
Free 30-day trial
Dedicated Support
Subby Dashboard Preview

If It’s a Subscription, It Belongs on SUBBY!

Subby helps you pay everyday bills, track subscriptions, and stay ahead of renewals while giving businesses a powerful provider dashboard to collect payments, manage customers, and grow predictable revenue.

Businesses running on Subby include Swank Laundry, Hey Kara, CeedMart, Lunch Park and Wellahealth.

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For Users

Stay Ahead of Every Bill and Subscription

Manage all your subscriptions, bills, and payments in one unified dashboard — never miss a renewal again.

Track All Subscriptions

See all your active subscriptions in one place — no more forgotten renewals.

Pay Bills Easily

Buy airtime, data, electricity, and cable without jumping between apps.

Smart Renewal Reminders

Get notified before payments are due so you're never caught off guard.

Shared Plans

Create families and bundles to split costs and manage shared payments.

Unified Dashboard

Everything — bills, subscriptions, payments — in one place.

For Businesses

Turn Recurring Payments into Predictable Revenue

Subby's Provider Dashboard gives businesses full visibility and control over their recurring income — in real time.

Settlements

See upcoming payouts, pending settlements, and completed payments — all in one place.

Collections

Track every payment automatically. Know who has paid, who is pending, and which payments failed.

Disputes

Monitor and resolve payment issues from one central dashboard before revenue is lost.

Reminders

Send automated WhatsApp, SMS, and email reminders to reduce late and missed payments.

Customers

See active, paused, cancelled, and overdue customers in one place.

Earnings Overview

Track monthly performance, growth trends, and revenue snapshots instantly.

No setup fees • Cancel anytime

Subby is available
for Android and iOS

Access Subby from your smartphone or tablet. Our app is available on iOS and Android, offering seamless subscription and bill management on the go.

How it works

Launch provider plans
in 0 minutes

Set it up once. Subby runs recurring billing, renewals, and subscriber management so you can sell subscriptions and grow predictable revenue without the ops headache.

  1. Create your provider account

    Sign up, verify your business, and unlock Subby’s provider dashboard — ready to publish plans in under five minutes.

  2. Build subscription provider plans

    Set pricing, billing cycles, and plan benefits. Launch membership, service, or product subscriptions customers can join instantly.

  3. Automate recurring billing

    Subby collects payments on schedule, handles renewals, and keeps cash flow predictable — no chasing invoices.

  4. Manage subscribers anytime

    Pause, upgrade, or cancel plans with one tap. Full control over every subscriber from a single dashboard.

See success stories

Simple pricing

Start collecting.
Grow with Subby.

Get recurring payments, customer nudges, and API usage in one monthly plan. Start small, then move up as your collections grow.

From due to collected

Keep collections moving.

Subby organises recurring collections and gives your team a clear view of paid, pending, and failed payments.

Explore pricing

Subby workflow

Recurring revenue in motion

Payment due

Customer billing cycle

Subby

Runs your workflow

Collection updated

paid · pending · failed
Collection tracked•live workflow

Subby pricing

Starter plan

₦5,000

per month

  • 50 nudges included
  • 5,000 API write calls
  • ₦50 per extra nudge
See all pricing

First-payment offer

Get 5% off

your first Starter payment.

Select your tier, then apply the offer code to your first payment on Subby.

Use code1<3SUBBY

The Subby agent programme

Know the right business?
Make the introduction.

Refer a business to Subby. When they pay for their first tier, you earn 5% commission on that first tier payment.

Become a sales agent

Commission is paid after the referred business completes its first tier payment.

Your introductions matter

One paid first tier. Your 5% earned.

Customer stories

What businesses and subscribers say

Trusted by 2,000+ users, from businesses collecting recurring revenue to people managing their bills.

Businesses on Subby

Subscribers on Subby

“Subby has made it so easy to track and manage all my subscriptions. No more surprise charges!”

Phillip
Subby user · Kaduna

“Using Subby, I easily signed up for meal plans and even discovered health plans I never knew existed.”

Mary
Subby user · Uyo

“Paying all my bills is stress-free now. Everything is in one place, reminders are automatic, and I never miss a due date.”

Carlos
Subby user · Abuja

“The cleanest app I have used. I was set up in less than 5 minutes.”

Elena
Subby user · Fashion designer

Blog

Guides on subscriptions and recurring payments

Practical playbooks for Nigerian businesses collecting on a schedule — plus stories from the Subby community.

Read more

Recurring Payments vs Subscriptions: What Nigerian Businesses Actually Need

How to Set Up Recurring Billing in Nigeria

Failed Payment Recovery for Subscription Businesses

Press & recognition

Featured across the web

Subby is gaining recognition across trusted platforms, tech media, and digital outlets shaping Africa’s subscription economy.

FAQs

Have a question?

Find answers to common questions about Subby